The Rise of Calmcations for Family Breaks

With the Easter holidays on the horizon, more families are swapping hectic travel plans for something slower, simpler and more restorative. Enter the calmcation – the rising trend in travel that’s all about switching off, dialling down, and embracing peaceful escapes far from the crowds.

Unlike the traditional holiday rush of theme parks and city breaks, calmcations are focused on rest and reconnection. Think rustic cottages in the Lake District, cosy cabins in the woods, or eco-friendly farm stays where the only schedule is sunrise and sunset. It’s a growing movement rooted in mindfulness and minimalism – a chance to unplug from digital noise, enjoy the outdoors, and spend meaningful time together.

Search interest around “relaxing family breaks”, “quiet holiday cottages UK”, and “off-grid getaways” is growing rapidly, showing a shift in what families are craving: space to breathe. With more parents prioritising wellbeing over whirlwind adventures, calmcations offer the perfect antidote to modern life. Activities tend to be slow and soulful – forest walks, wild swims, reading by the fire, or sharing slow-cooked meals. No overstimulation, no queues, just calm.

But nature, for all its healing qualities, comes with a few familiar challenges – especially in spring. Warmer weather means insects begin to reappear, and if you’re tucked away in a forest lodge or exploring the countryside, bites can become an unwelcome distraction.

That’s where incognito comes in. Our award-winning, 100% natural insect repellent offers powerful protection against mosquitoes, midges, and other biting bugs – without any harsh chemicals. DEET-free, vegan, and made from sustainably sourced ingredients, incognito products are ideal for families looking to keep things safe, simple and eco-conscious. Whether you choose our travel-sized spray, roll-on, or anti-insect incense sticks, you can enjoy your calmcation without the buzz.

So this Easter, embrace the beauty of doing less. Find your quiet corner of the world, breathe deeply, and pack your peace of mind – with incognito, the natural choice for bite-free family escapes.