The incognito Story

The first bottle of incognito® went on the shelves in the Summer of 2007. Starting with just one line and a team of two we were passionately committed to help people avoid insect bites and stings. incognito® insect repellent was born out of the misfortune of its creator Howard Carter, who despite taking both anti-malarial tablets and a deet based insect repellent, was struck by malaria during his travels through India. Six months later, during a trip to Asia Howard suffered again from insect bites, this time with Dengue fever. The experience motivated Howard to invent a truly effective, natural insect repellent which would protect people from insect bites all over the world, incognito® was born! 

Our Mission

Our mission is to provide customers with an effective, 100% natural insect repellent as strong as any other on the market, yet safe enough to use on babies as young as 3 months. Nobody likes being bitten by insects. Not only is it a nuisance and uncomfortable but mosquitoes, in particular, carry potentially fatal diseases like dengue and malaria, the latter responsible for hundreds of thousands of deaths each year.  Suitable for all the family, including babies from three months old, these products have been tested to be 100% effective against Zika-carrying mosquitoes as well as performing very well in the prevention of bites from horseflies, sandflies and ticks.

About incognito

incognito® is a wholly owned brand of Howad Ltd an ethical business, seeking to trade fairly and responsibly with everyone. Every decision we make, from who we chose to supply to us to who we use to manufacture and package our products, is evaluated from a social or environmental sustainability perspective. Each incognito® product sold means potentially one less pesticide polluting our planet - currently some synthetic insect repellents not only kill aquatic wildlife but can also damage mammalian brain cells. In 2015 we were the very proud winners of the Queens Award for Sustainable Development. incognito® was founded upon principles of environmental and social sustainability and we will always seek to be responsible and fair in our business practices. As a growing business, we are constantly adapting to new challenges and opportunities, but enshrined in our articles of association is a promise to donate 10% of all profits to charity. Over the years we have been proud to support organisations, both big and small, local and global, so that their vital work can continue to reach those most in need.

What we believe in...

Sustainability is fundamentally about protecting the needs of future generations, but we understand that its definitions are diverse and can be quite complex. Incorporating such a broad principle into business can be difficult, so we’ve considered what sustainability really means to incognito® as a business to help us remain ethical, responsible, and sustainable. 

 - A strong and engaged workforce 

- A clear, communicative supply chain. 

- Efficient and minimal resource use with maximum value added. 

- Where possible, use of renewable rather than finite resources. 

- Encouragement of others with similar ethical and sustainable values. 

- A supportive and honest relationship with our customers.