The incognito Story


The first bottle of incognito® went on the shelves in the Summer of 2007. Starting with just one line and a team of two we were passionately committed to help people avoid insect bites and stings. incognito® insect repellent was born out of the misfortune of its creator Howard Carter, who despite taking both anti-malarial tablets and a deet based insect repellent, was struck by malaria during his travels through India. Six months later, during a trip to Asia Howard suffered again from insect bites, this time with Dengue fever. The experience motivated Howard to invent a truly effective, natural insect repellent which would protect people from insect bites all over the world, incognito® was born! 

Our Mission

Our mission is to provide customers with a 100% natural insect repellent that is as effective, if not more, than currently available synthetic chemical alternatives. Nobody likes being bitten by insects. Not only is it a nuisance and uncomfortable but mosquitoes, in particular, carry potentially fatal diseases like dengue and malaria, the latter responsible for hundreds of thousands of deaths each year. Our products have been clinically proven to protect against Zika and malaria-carrying mosquitoes. Using all-natural ingredients also means our range is great for people with sensitive skin and can be used on children from 6 months.

About incognito

We strive to be environmentally and sociably sustainable in every decision we make; from our manufacturing methods to how we package our products. In 2015, we were proud winners of the Queen’s Award for Sustainable Development. Our key line products, including our flagship spray, is packaged in renewable source sugar cane plastic. Traditional plastic manufacturing uses fossil fuels such as natural gas or oil, whereas the renewable sugarcane captures CO2 from the atmosphere, helping to reduce greenhouse gas emissions and making our packaging recyclable. It doesn't stop there, all of our promotional material is printed on recycled materials and we use biodegradable, eco-friendly bubble wrap to protect your orders in the post. incognito® was founded upon principles of environmental and social sustainability and we will always seek to be responsible and fair in our business practices. As a growing business, we are constantly adapting to new challenges and opportunities, but enshrined in our articles of association is a promise to donate 10% of all profits to charity. Over the years we have been proud to support organisations, both big and small, local and global, so that their vital work can continue to reach those most in need.

What we believe in...

Sustainability is fundamentally about protecting the needs of future generations, but we understand that its definitions are diverse and can be quite complex. Incorporating such a broad principle into business can be difficult, so we’ve considered what sustainability really means to incognito® as a business to help us remain ethical, responsible, and sustainable. 


 - A strong and engaged workforce 

- A clear, communicative supply chain. 

- Efficient and minimal resource use with maximum value added. 

- Where possible, use of renewable rather than finite resources. 

- Encouragement of others with similar ethical and sustainable values. 

- A supportive and honest relationship with our customers.