B Corp Companies

At incognito®, we’ve recently become B Corp certified, a milestone we wear proudly. But what exactly does it mean to be B Corp certified? And why should you, as a conscious consumer, prioritise purchasing from B Corp certified companies?

What is B Corp?

B Corp, short for "Benefit Corporation," is more than just a certification—it's a global movement of businesses committed to using their profits and growth for a greater purpose. Managed by the non-profit B Lab, the B Corp certification is awarded to companies that meet high standards of social and environmental performance, accountability, and transparency. Think of it as a badge of ethical business, signalling that a company genuinely cares about the environment, social equity, and responsible governance.

To achieve certification, companies undergo a rigorous assessment that evaluates their impact on all stakeholders, not just shareholders. This includes the treatment of employees, sourcing of materials, environmental policies, and community involvement. Being a B Corp means a company is dedicated to a triple bottom line: people, planet, and profit, rather than profit alone. Today, over 5,000 businesses worldwide, across various industries, are certified B Corps, each contributing to a more sustainable and equitable economy.

Why Should You Prioritise Buying from B Corps?

When you purchase from a B Corp-certified company, you're supporting more than just a product. You’re supporting a mission-driven business model committed to positive change. B Corps are held to some of the most stringent ethical standards, so consumers can trust that these businesses prioritise fair labour practices, reduced environmental impact, and high-quality products. As more people shift toward ethical and sustainable choices, choosing B Corps is an impactful way to vote with your wallet, ensuring that your purchases contribute to the world you want to see.

Supporting B Corps also encourages other businesses to adopt similar values, helping drive broader industry change. Studies show that consumers are increasingly willing to support companies that align with their values, and B Corp certification provides assurance that a company truly walks the talk on issues of sustainability, equity, and transparency.

incognito: Proudly B Corp Certified

At incognito, becoming B Corp certified marks a major milestone in our journey toward sustainable and responsible business practices. This certification reaffirms our commitment to making a positive impact on the planet and the people around us. We’re dedicated to providing eco-friendly, natural, and vegan products that customers can trust, knowing they come from a brand that upholds the highest standards of integrity.

By choosing incognito and other B Corps, you’re not only investing in quality but in a better future. Let’s continue to champion businesses that care about people and the planet.